The Roman Empire A Sophisticated Civilization - 1262 Words

G.Max Cruz World History 7.2 March 24 , 2015 The Roman Civilization The Roman empire was a very sophisticated civilization. The empire lasted from 27 BC through 476 CE. They had a republic government that was very strict,there was also times ruled under emperors. It was a powerful nation with a strong in military leadership, agriculture, and trade. The world as it is known today would not be the same without the existence of the determined leadership of the Roman empire. The Roman empire began in 27 BC and ended in 476 CE. In between these years, there were times of conflict and times of ease. During the first 450 years, the Roman empire was a republic, ruled by many government officials. After existing as a republic for 450 years, a man named Julius Caesar, named himself official dictator of the Roman empire. With Julius Caesar ruling, a time period known as the â€Å"Golden Age of Peace and Prosperity† ensued, this was the height of the Roman empire. This era ended soon after, due to a greedy ruler named Commodus. The Roman empire ended in 476 CE by Rome s last leader, Romulus. He was over powered by a Germanic Leader named Odoacer. The geography has greatly affected the Roman civilization. The Roman civilization is bordered by the Tiber River and two mountain ranges. With this geography the civilization was well protected. When threats occurred the Roman army went around the border to keep watch of for any intruding invaders. Since the civilization was so close to aShow MoreRelatedThe Literary Works Of The First Century Romans993 Words   |  4 PagesUnderstanding ancient civilizations is always a hard process. The only resources that are readily available, are the texts written by people of the times. But which helps better the understanding of the society and political structures: historical or literary works? The first century Romans are a great example of this. The literary works of the first century Romans, help further the knowledge about the ancient civilization. While the historical works do show a lot of the facts from the era, theRead MoreCompare And Contrast Rome And Han Empire1342 Words   |  6 Pagesthroughout their respected parts of the world. Although both ran a very similar government, both successful civilizations did so using different methods. The Han would govern using imperial rule in addition to the Analects of Confucianism to run their political ideology. The Han Dynasty would eventually even change the text of the Analects per how they ruled through the original tablets. The Roman Empire would also use their religion of the Imperial Cult, worshipping past emperors and their families. UsingRead MoreThe Greek And Roman Civilizations830 Words   |  4 Pages . The Greek and Roman Civilizations were quite similar in their Art, their Women’s Rights, and their Geographic location. The Greek believed their painted, sculpted and carved depictions of the people should be absolutely perfect. Especially the men. They found that the physical form was most pleasing to the eye and wanted to accentuate that beauty and deliver it through art. They sought out to present infinite elegance. Flawless statues and paintings showedRead MoreAnalysis Of Ruins Of An Ancient City, By John Martin1456 Words   |  6 PagesUnited States, and Latin America. The characteristics typical of Romantic painting consist of landscapes, freedom, and beauty. John Martin s Ruins of an Ancient City, completed around 1810-1820, depicts desolate ruins that remind us that all civilizations will eventually collapse. In its wake, a new culture will develop out of the previous one, with or without knowledge of the past. The piece implicitly shows that the ruins serve as a place of sightseeing, where visitors can marvel at the ruinsRead MoreHow Did The Technology Of Roman Empire Impact It?1741 Words   |  7 Pagesthe Roman Empire started to gain strength. They broke treaties and conquered neighboring countries. They revised battle tactics, weapons, legions, but mostly technology to emerge as an undisputed leader of the Mediterranean. The Roman Empir e was eager to find new ways, new technology, to help the empire grow beyond imaginable. Arches, military weapons, and basic technology were all created by the Empire. However, the question trying to be answered is, â€Å"How did the technology of Roman Empire impactRead MoreRoman Ethnography : Bias Of The Roman Empire1014 Words   |  5 PagesRoman Ethnography: Bias of the Roman Empire The Roman ethnographies, interpretations of outside cultures, on the tribes people they encountered during the Empire’s expansion reveal more about unique Roman characteristics than the characteristics of the barbarian tribes. The Roman Empire was vast, densely populated, and militarily, politically and socially sophisticated. This structure created shared customs, religious beliefs, orders, values, and goals for all Roman citizens. During theRead MoreComparative Look At The Roman Empire And Han Dynasty Economies Essay1409 Words   |  6 Pages A COMPARATIVE LOOK AT THE ROMAN EMPIRE AND HAN DYNASTY ECONOMIES Scott Hosier History 111: World Civilization Before 1650 December 27, 2016 â€Æ' The Roman Empire and Han Dynasty had simple economies--when compared to current global economies--founded on agriculture, mining, trade, and taxation. Although those economies were straightforward it allowed civilizations to grow and eventually collapse. However, the two civilizations had drastically different methodologies on the exchange ofRead MoreSummary of People and Empires844 Words   |  3 PagesSummary of People and Empires. This book is a Short History, of western empires which explain how European civilization and includes chronology of key events are influenced by the empires that was formed in it, like the Roman empire. It starts with Alexander and his Greek army and ends with the EU. Major events between these two events are empires like the Roman Empire, Byzantine Empire, the Catholic Church as an Empire, the Spanish Empire, British Empire, and the European Colonial influenceRead MoreAncient Greece, Rome, And Persian Essay2093 Words   |  9 PagesCulture Comparison The civilizations that I decided to elaborate on are Greece, Rome, and Persian. The purpose of this essay is to compare and contrast the similarities and differences of these civilizations. These civilizations will be analyzed in the area of their cultural, social, political, economic, diplomatic and military collating. Greece, Rome, and Persian are very distinctive and fascinating civilization. From the information I have learned through the semester will help me sharply juxtaposeRead MoreThe Greek And Greek Influence Of The Roman Empire1604 Words   |  7 PagesAnother empire would soon take many influences from the Greeks. In Rome, an empire was beginning to rise. Roman civilization had its roots in Hellenistic culture because they idolized them. They borrowed and enhanced upon the Greek intellectual accomplishments. As the empire expanded this would become increasingly important. As the Romans continued to expand their empire and influence, they were also spreading the culture of those who influenced them—the Greeks. The Roman Empire at their peak had

A Christmas Memory Essay - 632 Words

It is curious that as children, humans have the ability to observe and remember details of specific situations and instances yet lack the ability to describe them. Truman Capote, as a grown man, took advantage of his vivid memories and composed the short work, A Christmas Memory. The story begins in late November, a month symbolic of all the years gone by that Capote could remember beginning preparations for Christmas fruitcakes. The year he has chosen, though, is that of the last Christmas three friends spend together. A boy of seven, Capote has but two friends: his sixty-something year old distant cousin and a loyal, happy pooch named Buddy. Although the age difference between the cousins is great, it is clear that the two are†¦show more content†¦An uncommon usage of colons is employed throughout his work to present different areas of text. Although mostly used for introducing lists or great excerpts of quotes, Capote uses colons for lists as well as for dividing lines of text to break the monotony. Even more so, they are used as directions for the reader to understand peoples’ movements and the exact details of the story. For instance, at one point Capote writes: Enter: two relatives. Very angry. It is as if the story is a play and he is the director telling the reader how to interpret the scenes. Capote’s description of things is also different from the typical person’s description. For example, to the laymen, the sun is a big, bright, shiny ball of fire. To Capote, the sun rises †¦round as orange and orange as hot weather moons, balanc[ing] on the horizon, burnish[ing] the silvered winter woods. His word choice elicits more than just a visual sense of what he is describing; they entice all the senses to jump into his memory. It is distressing that the friends lack any real interaction with the others in the household other than to be scolded. The reader feels as if perhaps the neglected ones should be pitied. Yet, it is comforting that they find consolation in each other and can appreciate each moment for its beauty. In the end, Capote recalls his friend looking upon the land in front of themShow MoreRelated Truman Capote’s A Christmas Memory Essays818 Words   |  4 PagesTruman Capote’s A Christmas Memory Truman Capote’s story A Christmas Memory, is about Capote’s childhood memory of a particular holiday season and how he enjoyed that moment in time with a special friend. Capote is illustrated by the main character, Buddy. Buddy and his distant cousin have a bonding friendship and tell of their exploits during that Christmas. They pick out a very special Christmas tree, make each other presents, and make fruitcakes. 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Marketing Mix of Apple

Question: Discuss about the Marketing Mix of Apple. Answer: Introduction Apple Inc. is a multinational technological giant headquartered in California, USA. The company sells consumer electronics, software and online services. The most popular products of the organization are iPhones, iPad, iPod and Mac personal computers. Apple was founded by Steve Jobs, Steve Wozniak and Ronald Wayne and initiated its operations in 1976 with the sales of the personal computers (Rawlinson, 2016). It is one of the largest technological company and second largest mobile phone manufacturer (Dent, 2015). It has a strong brand loyalty and considered as the most popular brand by the world. One of the most popular products of the company, iPhone was launched in 2007 by Steve Jobs as a combination of Smartphone and iPod. It has become immensely popular and each new model of the company is awaited by the loyal customers in anticipation. The marketing strategies adopted by the company also contribute to the popularity of the device. It promotes the devices with several methods which creates eagerness in the mind of the customers. The marketing mix is the basic concept of marketing and refers to the operational part of the marketing plan. It contains controllable marketing tools which a business organization can manipulate to create response from the target market (Richter, 2012). In this regard, in this report, the marketing mix of Apple Inc. in the Australian market is discussed. The report focuses on the marketing mix of the company for the iPhone 6, a popular product. Along with it, the report discusses the contemporary issues in the business environment that can affect the firms marketing strategies. Subsequently, several recommendations are made so that the company can improve its marketing mix. Marketing Mix of the Apple iPhone The marketing mix of a company indicates how the firm adapts itself to the changing marketing conditions and the competition. A business organization addresses the market conditions and the competition by manipulating the variables of marketing mix. Traditionally, the marketing mix encompasses four variables (product, price, place and promotion) which are now extended to eight variables, namely, product, price, promotion, distribution, partnerships, people, processes and physical evidence (Crane, 2012). In the below section, the marketing mix of the iPhone is examined. Product: Apple Inc. offers an exclusive product with distinguished qualities in the form of iPhone 6. The most enchanting feature of the product is its Apple ios operating system. The competing operating systems such as Windows and android were launched after ios operating system; therefore, the customers were attracted towards it due to its capabilities and fast processing speed (V3, 2014). Durng the launch of iPhone 6, the company never tries to copy other brands but compete with itself and launch other features. Itunes and the Apple store are other attractive features of the product. It creates premium products and follows the product development intensive growth strategy. In this strategy, the company constantly strives to create innovative and technologically-advanced products (Cornell, 2014). Price: The Company follows the skimming pricing strategy. It focuses on the premium customers who are willing to pay high prices for the products. In comparison to the competitors, the prices of the Apple iPhone 6 are high (Kidman, 2016). It does not believe in competition with other companies in terms of pricing and use price as an aspiration for the customers and do not determine it according to the utility of the products. This pricing strategy assists the company in maintaining the luxurious brand image for itself. Moreover, as per this marketing strategy, the market share of the company encompasses a specific target customer base composed of middle and upper class. However, it does not impact on the profitability of the company as higher prices increases the relative profitability (Neilson, 2014). Promotion: Apple Inc. follows a detailed and focused promotional strategy. With the launch of new products, it launches mega annual events wherein the media and the management are invited. It creates a big promotion for the products (Farfan, 2016). They also focus on establishing good relations with the media so that the news regarding the new product launches are published in the leading newspapers and the magazines. In the above the line promotional strategies, the company uses mass media such as television, radio, and newspapers. The iPhones are also promoted with below the line marketing with hoardings and point of sale advertising in the retail outlets of the company (Eadicicco, 2014). Distribution: Apple Inc. has presence in major cities in Australia. As it targets only the premium customers, the store of the company are opened only in the large cities of the country. Moreover, these stores are found at the busiest locations and prime shopping malls in alignment with the brand image of the company. It has also implemented corporate tie-ups wherein the top management and the CEOs of the company are given the smartphones of Apple Inc. It also channels its product through a number of e-commerce websites such as Flipkart, Snapdeal and Amazon (Farfan, 2016). Partnerships: The partnership refers to the major partners or the government agencies, their collaboration and management. The corporate resellers are the major partner of Apple Inc. They implement the advanced technical solutions offered by Apple Inc. in their companys operations. It includes the use of iPhone 6 (Apple, 2017). In addition to it, the company has also collaborated with Deloitte to increase the enterprise sales of the product (Reuters, 2016). People: One of the core strengths of the company is its talented workforce. The company recruits the best talent in the industry which is responsible for the constant innovation and technically advanced products. In order to attract the best people, the company selects the people with excellent education, academic performance and work experience. It also provides attractive remuneration packages to retain the talent within the organization (Lev-ram, 2014). Processes: Apple has a systematic method for all of its operational processes. It has numerous factories in the world and a robust supply chain. It outsources manufacturing process and the raw materials from the low-labor cost countries and sells them all across the world. It increases the efficiency and the productivity of the system (Supply Chain, 2013). Physical evidence: The physical evidence refers to the service of the company and where it is delivered. There are several factors that affect the physical evidence, such as ambience, service personnel or the corporate brand. It can be evaluate that Apple Inc. extends qualitative experience to its customers. The stores of the company are designed to provide a unique experience to the customers, inspired by the simplicity theme of the organization. Contemporary Issues for the Business Organization In the present business scenario, several contemporary issues have emerged. A business organization has to address these issues to become successful. At present, the government has become stricter regarding the environment degradation and the role of the corporates in it. As a result, the companies are adopting practices to reduce the environmental impact of their operations. Supplier Responsibility and Labor Rights Although Apple has become an iconic brand in the field of mobile technology, it suffers from the human rights and the labor law issues in its supply chain. A large number of the companys suppliers are from China wherein several challenges exist in terms of ethical and safe working conditions (Triple Pundit, 2015). The company is combating this issue by creating sustainable facilities and empowering workers. Another challenge for the company is usage of the raw materials which can cause potential harm to the environment and degrading it. In China, the enormous workplace pressure has resulted in employee suicides and degradation of health. Additionally, the supply chain materials have also lead to the incidents of workplace poisoning and metal contamination (Watts, 2011). Globalization Due to globalization, the competition among the smartphones manufacturers has increased. Several companies have emerged in the smartphone market which are proving good and at par features to the customers at a very cheap cost. Moreover, these companies are also entering the markets predominated by Apple Inc. and snatching away its market share. Moreover, there are several challenges and significant risks in the international operations of the company. While trading in different countries, the companies have to take into regard the laws and the taxation of that country. Without adequate knowledge of the laws, the companies may be subject to fine and penalties. Moreover, while operating in a different country, a company also has to take regard to the differences in the culture and values. Some differences are stark clear whereas few differences are subtle but can create a huge dent to the firms business (Thompson, 2017). The smartphone manufacturers also find difficulties in working in different countries. The privacy and the taxation laws in China are entirely different from other countries. Therefore, many companies struggle to create profitable business here (Jeschke, 2012). Social Media Interactions Today, social media is considered as a significant tool inn marketing and connecting with the customers due to its wide outreach and consumer engagement. However, there are significant challenges in the social media marketing strategy to increase its effectiveness. The foremost challenge is establishing an authentic connection with the consumers. Connecting with the consumers will result in building a humane and authentic brand. Another challenge for the companies is to engage the people through the communication. The companies also have to be prompt in responding the consumers and considerate of the feedback of the customers. It is important that the business organization should implement a strategy to enhance the customer satisfaction in the purchase process. In the present, the consumers provide feedback and their experience with the company on their social media websites. It is important that the companies provide a good consumer experience so that it increases the word of mouth publicity of the company rather than increasing criticism (Fekel, 2017). Recommendations to Improve Marketing Mix of the Organization Product: Apple Inc. should focus on improving the operating software for all the current version of the iPhone 6. Along with it, the company should also increase the hardware rigidity and the glass screen (Crane, 2012). Price The company follows the premium pricing strategy to distinguish itself from other brands. It should follow the same strategy to maintain its brand image. However, Apple can also strategize to release a cheaper version of phone from its sister company Nokia to tap the price sensitive market share (Ferrell et al., 2014). Promotion: The company can enhance its promotional strategy by using social media and blogs to connect with the customers. In the above discussion, it has been identified that the social media is a crucial tool in the promotional strategy. The companies can use social media to connect with them. It is also beneficial in identifying the response of the consumer towards a specific product and the current social trends (Ferdinand Kitchin, 2016). Distribution: The company follows an appropriate distribution strategy. However, it can enhance its distribution strategy by directly selling its products through online mediums. It will eliminate the middle man and the gross profit of the company will enhance. It also has appropriate distribution channels which transfers the raw material in the supply chain (Ferdinand Kitchin, 2016). Partnership The company can focus on developing long-term partnerships with its suppliers and distributors. It will increase the operational performance of the organization and increases its profitability (Ferdinand Kitchin, 2016). People At present, Apple Inc. tries to recruit the best talent in the industry through attractive remuneration packages. Since it is a technological company, it can also recruit the fresh graduates from the several world-class programming competitions (Ferdinand Kitchin, 2016). Process In its supply chain, the company should implement supplier code of conduct for all of its suppliers so that the internationally recognized standards can be created. Moreover, the company should focus on increasing the transparency of the supply chain (Reic, 2016). Physical Evidence Apple has invested in creating a unique ambience and infrastructure for the company. It can enhance the humane experience by giving training to the front desk executives to increase the customer satisfaction in the dealings (Chaffey Smith, 2013). Conclusion Apple Inc. is a leading business organization in the technological and smartphone industry. The iPhone manufactured by the organization have immense popularity and large fan following. It has developed a specific market share for itself by offering a distinguished product. The iTunes and the operating system of the smartphones are unique features of the product. The company follows a premium pricing strategy wherein the affluent and rich customers are targeted. It does not determine the price upon the product utility but to create a desire in the minds of the customers. It also follows a specific distribution strategy wherein it opens its stores in the shopping malls and busy locations. There are several contemporary issues in the marketing mix of the organization such as social media interaction, labor laws, globalization and the supply chain issues. A business organization has to create its marketing strategy by focusing on these contemporary issues. It is important that a firm det ermines and uplift the standard of all the workers and enhance the transparency in the supply chain. It will also augment the brand image of the organization and establish the culture of ethical practices. It can also focus on creating long-term relationships with its clients and suppliers to enhance trust and operational efficiency among them. In its distribution strategy, the company should also initiate to directly sell the products to the consumers through online mediums. It will increase the operational efficiency and profitability for the organization. References Apple. (2017). What can a business partner offer? Retrieved 31 January 2017 from https://www.apple.com/lae/buy/corporateresellers/ Chaffey, D., Smith, P.R. (2013). Emarketing Excellence: Planning and Optimizing Your Digital Marketing. London: Routledge. Cornell, S. (2014). What Are the Advantages of Using an iPhone? Chron. Retrieved 31 January 2017 from https://smallbusiness.chron.com/advantages-using-iphone-69061.html Crane, F.G. (2012). Marketing for Entrepreneurs. SAGE. Crane, F.G. (2012). Marketing for Entrepreneurs: Concepts and Applications for New Ventures. SAGE Publications. Dent, S. (2015). Huawei passes Microsoft as third-largest mobile phone maker. Engadget. Retrieved 31 January 2017 from https://www.engadget.com/2015/07/31/huawei-microsoft-smartphone-sales/ Eadicicco, L. (2014). Apple Plans To Boost IPhone Sales With A Big Promotion That Will Entice You To Upgrade. Business Insider Australia. Retrieved 31 January 2017 from https://www.businessinsider.com.au/apple-iphone-promotion-2014-5 Farfan, B. (2016). 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Retrieved 31 January 2017 from https://fortune.com/2014/10/02/apple-employee-perks/ Neilson, S. (2014). Apples premium pricing strategy and product differentiation. Market Realist. Retrieved 31 January 2017 from https://marketrealist.com/2014/02/apples-premium-pricing-strategy-product-differentiation/ Rawlinson, N. (2016). History of Apple, 1976-2016: The story of Steve Jobs and the company he founded. Retrieved 31 January 2017 from https://www.macworld.co.uk/feature/apple/history-of-apple-steve-jobs-what-happened-mac-computer-3606104/ Reic, I. (2016). Events Marketing Management: A consumer perspective. London: Routledge. Reuters. (2016). Apple Deepens Enterprise Push With Deloitte Partnership. Fortune. Retrieved 31 January 2017 from https://fortune.com/2016/09/28/apple-enterprise-deloitte-partnership/ Richter, T. (2012). International Marketing Mix Management: Theoretical Framework, Contingency Factors and Empirical Findings from World-Markets. Logos Verlag Berlin GmbH. Supply Chain. (2013). Is Apples Supply Chain Really the No. 1? A Case Study. Supply Chain 247. Retrieved 31 January 2017 from https://www.supplychain247.com/article/is_apples_supply_chain_really_the_no._1_a_case_study Thompson, V. (2017). What Issues Arise When Doing Business Globally? Small Business Chron. Retrieved 31 January 2017 from https://smallbusiness.chron.com/issues-arise-doing-business-globally-56877.html Triple Pundit. (2015). Apple Talks Corporate Social Responsibility. Retrieved 31 January 2017 from https://www.triplepundit.com/2015/05/apple-talks-corporate-social-responsibility/ V3. (2014). Top 10 Apple iPhone benefits over Android devices. Retrieved 31 January 2017 from https://www.v3.co.uk/v3-uk/news/2335075/top-10-apple-iphone-benefits-over-android-devices Watts, J. (2011). Apple Secretive about Polluting and Poisoning Supply Chain say Report. The Guardian. Retrieved 31 January 2017 from https://www.theguardian.com/environment/2011/jan/20/apple-pollution-supply-chain